How Trends Work


The word “trend” is used in fashion, design and media to refer to a particular aesthetic that’s becoming popular. It’s usually accompanied by a phrase such as, “this style is currently trendy.” Trendy can also be a word of caution when it comes to buying fashion: the best way to keep your wardrobe on-trend is to invest in timeless classics that you know you’ll love for years to come.

Trends are a natural part of life. They’re the result of social forces that change styles and tastes, says Arielle Elia, assistant curator of costumes and textiles at the Museum at FIT in New York. These forces include cultural and economic changes in society, as well as personal taste. Once a certain style is adopted by a critical mass, it establishes itself as an established and enduring trend.

When a trend begins, it’s typically a fad that doesn’t make any real progress beyond its initial purpose, Elia explains. This means that it can often return, though in different forms. For example, the unisex style of 1970s fashion has returned with a hipster twist, while camouflage is making a comeback in clothing and accessories.

It’s important to understand how trends work because they can have a huge impact on your business. The key is to learn who your audience is, what they want and how they buy. Knowing this information will allow you to increase your sales and profits.

Understanding the cycle of trend formation is essential for marketers. It allows them to know what products will be in demand and which ones will not. They also can determine the most effective strategies for bringing these trends to market.

For instance, if you’re looking to launch a new fashion line, it might be beneficial to partner with an influencer who has a following that will help spread your message. Influencers with a large online presence can drive trends for your brand, helping you stay on top of the latest styles and keep your customers coming back for more.

One of the most successful brands that leverages this strategy is Apple. They’re able to keep their products in demand by offering consumers a “switch cost” that encourages them to make the switch from their old iPhone to their new one. This is a way for the company to keep its users engaged and loyal, which makes it an ideal partner for marketers.

Another way that brands use trends to their advantage is by using them to create a “sticky” business. Stickiness is a key factor in business success, as people are often more likely to stick with a brand that’s been around for a long time. It can also encourage people to share their own experiences with the brand, which helps spread the word and build brand awareness.

The emergence of trend-making is the lifeblood of the fashion industry, according to marketing experts. It’s the process by which designers create new designs to appeal to a specific demographic, and it’s a crucial part of making fashion products desirable. It’s also an excellent way for brands to generate buzz, which can drive a company’s bottom line.